Juking the stats...as the May book winds down

"Shocking admissions"  "Big Announcements"  "Exclusive details."

Bleah.

Short term strategy doesn't equal long term gain.

Viewers cannot/will not be fooled more than once so avoid creating false anticipation.  Re-titling newscasts, producing 15 minutes of content when customers expect more will only work for a short time.

Only quality wins.  Quality equals investigative stories, memorable storytelling and never, ever making a mistake.

Not easy but it's the only true path to success.